Selling Your Home
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There are many important factors to consider in determining a competitive list price for your home, such as location, condition, age, supply and demand, as well as local market conditions. Your Gateway Group realtor® will conduct a Comparative Market Analysis (CMA) of similar homes that have recently sold in your area. You may also choose to have a professional appraisal of your home conducted in advance. Understanding what the market will pay is a critical part of achieving a successful sale, and all of these factors will help guide your decision to establish the list price.
When the property is ready for market, the Gateway Group will have professional photography taken. We also do custom video to be included on our YouTube channel (San Antonio Homes Insider) for national exposure. Then your home will be listed on the local MLS and syndicated to area brokerages and agents. Additional advertising methods may also be used to reach the widest audience possible within the target market. Creating a personalized plan to market your home will help attract the interest of the right buyer.
Once your home has been listed in the Multiple Listing Service (MLS), the home showings will begin. It may also be advantageous to hold an open house, and we like to do this the first weekend that the property is listed for maximum exposure. The homeowner is not usually present for home showings, but you will be notified in advance of any appointments, and showings can be scheduled during specific times to avoid inconvenience. This creates an inviting and welcoming atmosphere for buyers touring the home.
An offer, or multiple offers, will be made by a buyer, which you may accept, counter, or reject. If a counter is made, we will enter a period of negotiation until an agreement is reached by all parties, or you choose to reject the latest counter. Negotiations can involve many factors, including settling on a sale price, concessions and financing. Once all parties reach an agreement and both sides have signed, you will officially be under contract!
Once an agreement is reached, the buyer may order a professional inspection during their option period. This is their time to do due diligence. An appraisal to evaluate the the value of the home is usually ordered by the buyers lender. Depending on the results of these reports, we may enter another round of negotiations until an agreement is reached by all parties. You may choose to complete repairs requested by the buyer or offer an allowance depending on the negotiation strategy in order to optimize various factors.
Closing day! The buyer’s lender will provide final confirmation that they are approved to close, and you will sign the paperwork required to complete the sale. This process typically takes about an hour. Once the paperwork is signed by all parties, your title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!
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